The Smaller Watch Brands: EZA

Eza may be one of the smallest watch brands ever. They produced only a small run of watches, many of which are shown here, all with HB 313 (automatic date) or HB 312 (automatic no-date) movements. HB stands for Hermann Becker.

_IGP9157 _IGP9162

Hermann Becker KG was established in Pforzheim (Germany) in 1921 as a producer of watch cases. Later on, the company also produced dials. In the 1950’s, HB became well-known for the construction of its water resistant wristwatch cases. With profits made from its cases, Hermann Becker KG extended its product range to the manufacturing of hand-wind movements (in 1955) and later on in 1958, automatic movements called the UltraMatic.

Here is a quick overview of seven Hermann Becker watches:

_IGP9166 _IGP9165

In the 1970’s, it seems HB used their movements, cases, and dials for the EZA watch range—which looked like the watches shown below. All watches are approximately from the same 1960’s -1970’s era.

L1 L2 L3 L4 L5 L6 L7 L8 L9 L10 L11 L12 L13 L14 L15 L16 L17 L18 L21 L22 L23 L24 L26 L27 L28 L29 L30 L31 L32

In 1979, Hermann Becker KG had 48 employees left when it went bankrupt as a result of the “quartz crisis.” Even with a wide variety of watch case and and dial combinations, making affordable watches with quality automatic movements was not enough to remain profitable. The EZA watch range could not save the company.

In 2016 the Eza watch brand  regains its independence under the leadership of 2 Dutchman (D. van Golen and A, Trampe) which are determined to return the company to its original brilliance. They launched a new watch models: a vintage inspired diver with the name Sealander (see above), using modern materials. It is nowadays located in The Netherlands. More about the current brand: at www.eza-watches.com.

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Date: May 11, 2016
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One Comment

  1. Eza Owner says:

    Interesting – I have an Eza (or EZA) automatic watch, and if you had asked me to guess what decade it came from, I would have guessed late 50’s, early 60’s. Apparently, it must be from the 70’s, since the parent company HB didn’t start offering the automatic movements until then.

    Love the watch BTW, and it’s given me yeoman service for many years.

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